Tourism Minister appoints Ms Mbithi as acting KTB MD

 The Minister for Tourism, Hon. Dan Mwazo has appointed Ms Jacinta Nzioka- Mbithi as the Acting Managing Director, Kenya Tourism Board (KTB).

Ms Mbithi

Ms Nzioka - Mbithi has over 10 years in international tourism destination marketing at the KTB and is one of the founder members of staff at the tourism marketing organisation. 

Prior to her appointment, Ms Nzioka- Mbithi was the KTB Regional Marketing manager for Europe.

At 37-years, Ms Nzioka-Mbithi has grown in competence and capability and has risen through the ranks while participating in the development of Kenya’s tourism marketing strategies when the industry was faced with different challenges.

She has attended local and international forums aimed at projecting the image of the destination. She was recently recognised by the Italian Association of Travel Agents as one of the top 10 Key personalities from around the world making a difference in Tourism in 2012.

Ms Nzioka-Mbithi is one of the founding Executive Directors of the Kenya Association of Women in Tourism (KAWT) and also a part time lecturer and mentor at Moi University Tourism Department. 

Ms Nzioka-Mbithi holds an MBA in Strategic Management (Marketing), a Bachelor’s degree in Tourism Management from Moi University and a post-graduate Diploma in Marketing of Services from Maastricht School of Management in the Netherlands.

Her passion for the tourism industry is evident and has seen her lead many teams of both KTB staff and industry players across the world through road shows, sales missions and exhibitions in selling Kenya as a preferred tourism destination.

She is married with three children.

The Minister exuded confidence in Mrs Nzioka – Mbithi’s leadership at the marketing body, citing her vast experience as a key asset.

Outgoing Managing Director, Mr. Muriithi Ndegwa completed his three-year-term at the helm of the marketing agency. His tenure saw, the tourism industry record improved performance in terms of revenue receipts and arrivals with 2011 recording 1.7 million arrivals and Ksh .97.3 billion, the highest ever.

While taking over the office, Mrs Nzioka – Mbithi re - assured the industry of KTB’s support and commitment in driving tourism and asked them to play their role through offering quality products and services.

“This is important especially at this time when the destination’s security perception is challenged by Kenya’s fight against terrorism through participation on the war against the Al Shaabab.  Ahead of elections early next year, all Kenyans need to take personal responsibility to ensure that Kenya emerges as a peaceful country that will continue to attract potential travellers,” said Mrs Nzioka - Mbithi.