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| FKF Boss:Sam Nyamweya |
By Fred Maingi in Nairobi
Kenya Football Federation has partnered with East Africa Breweries
Ltd(EABL) in an initiative that marks the end of Kenya Premier League
(KPL) and the birth of Tusker Premier league (TPL) for the next three
years.
The Sh170m partnership announced today(Thursday) at the Moi sports
centre Kasarani is the first for the national league inception.
“It shows our commitment to improvement of football standards in
Kenya and the East African Breweries,” saidEABL Group managing
director and CEO Devlin Hainsworth.
EABL are also the title sponsors for the Ugandan and Tanzanian Premier Leagues.
It is only this year that the beer maker signed a Sh110msponsorship
deal for the national team Harambee Stars.
“This is a new era for Kenyan football. We have a new coach for the
national team ahead of the 2014 World Cup qualification and I believe
will make it,” said Dublin.
“We believe that the quality of our beloved brand will inspire even
greater quality performances from the captains and players from across
the nation.”
“When the whole nation gets behind the national team and the premier
league, we will inspire a golden era for Kenyan football.”
FKF chairman Sam Nyamweya said the sponsorship is not all about the
money but how EABL are ready to ensure that football development is of
better quality.
“This partnership is not about how much money Tusker is investing in
our league,” said Nyamweya. “It is about how Tusker will uplift the
standards of our league.”
“It is about how Tusker and the league can elevate each other and to
change the way football is being viewed in Kenya.”
“I urge other corporates to follow the lead of Tusker. We need all the
support we can get to improve football in Kenya.”
“EABL has a dream of ensuring that an East African team qualifies for
the 2013 Africa Cup of Nations or the 2014 World Cup in Brazil,”added
Nyamweya.
Nyamweya added that the support from Eabl will help elevate the
standards of the league into continental summit.
“We (FKF) promise that the sponsorship funds received from Tusker is
utilized to uplift the status of the league,” promised Nyamweya.
Minister for sport Paul Otuoma observed that the sponsorship signifies
that confidence of the corporate sector in the Kenyan football.He
lauded KPL for conducting and running the League professionally.
“The sponsorship will also help train and retrain our local referees
so that they can provide the technical competences required of
them,”observed Otuoma.
“ I therefore,added Otuoma, call upon the management of KPL to, now,
take advantage of this new development and fully professionalize the
affairs of the League. I look forward to seeing proper management of
our football activities so that we do not have complaints arising from
biased or incompetent officiating.”
“” I thank the EABL wholeheartedly for their confidence in our
sports, and wish them continued prosperity so that they can continue
investing even more in sports in the future. It is our belief in the
Ministry that the future of sports funding does not entirely depend on
the Government. It is, indeed, a joint partnership between Government,
sports federations, corporate organizations and sports lottery” said
the Minister
In attendance were Sports commissioner Gordon Oluoch, KPL club
chairmen,team captains,FKF National
executive committee(Nec ) members,KPL Chief Executive officer Jack
Oguda and football stakeholders.
Ltd(EABL) in an initiative that marks the end of Kenya Premier League
(KPL) and the birth of Tusker Premier league (TPL) for the next three
years.
The Sh170m partnership announced today(Thursday) at the Moi sports
centre Kasarani is the first for the national league inception.
“It shows our commitment to improvement of football standards in
Kenya and the East African Breweries,” saidEABL Group managing
director and CEO Devlin Hainsworth.
EABL are also the title sponsors for the Ugandan and Tanzanian Premier Leagues.
It is only this year that the beer maker signed a Sh110msponsorship
deal for the national team Harambee Stars.
“This is a new era for Kenyan football. We have a new coach for the
national team ahead of the 2014 World Cup qualification and I believe
will make it,” said Dublin.
“We believe that the quality of our beloved brand will inspire even
greater quality performances from the captains and players from across
the nation.”
“When the whole nation gets behind the national team and the premier
league, we will inspire a golden era for Kenyan football.”
FKF chairman Sam Nyamweya said the sponsorship is not all about the
money but how EABL are ready to ensure that football development is of
better quality.
“This partnership is not about how much money Tusker is investing in
our league,” said Nyamweya. “It is about how Tusker will uplift the
standards of our league.”
“It is about how Tusker and the league can elevate each other and to
change the way football is being viewed in Kenya.”
“I urge other corporates to follow the lead of Tusker. We need all the
support we can get to improve football in Kenya.”
“EABL has a dream of ensuring that an East African team qualifies for
the 2013 Africa Cup of Nations or the 2014 World Cup in Brazil,”added
Nyamweya.
Nyamweya added that the support from Eabl will help elevate the
standards of the league into continental summit.
“We (FKF) promise that the sponsorship funds received from Tusker is
utilized to uplift the status of the league,” promised Nyamweya.
Minister for sport Paul Otuoma observed that the sponsorship signifies
that confidence of the corporate sector in the Kenyan football.He
lauded KPL for conducting and running the League professionally.
“The sponsorship will also help train and retrain our local referees
so that they can provide the technical competences required of
them,”observed Otuoma.
“ I therefore,added Otuoma, call upon the management of KPL to, now,
take advantage of this new development and fully professionalize the
affairs of the League. I look forward to seeing proper management of
our football activities so that we do not have complaints arising from
biased or incompetent officiating.”
“” I thank the EABL wholeheartedly for their confidence in our
sports, and wish them continued prosperity so that they can continue
investing even more in sports in the future. It is our belief in the
Ministry that the future of sports funding does not entirely depend on
the Government. It is, indeed, a joint partnership between Government,
sports federations, corporate organizations and sports lottery” said
the Minister
In attendance were Sports commissioner Gordon Oluoch, KPL club
chairmen,team captains,FKF National
executive committee(Nec ) members,KPL Chief Executive officer Jack
Oguda and football stakeholders.
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